Online Surveys
Successful organisations have exploited the opportunities afforded by the internet to develop their business. In addition the internet provides a forum in which to conduct a survey among employees, customers, members, and any group with access to the internet. This can be a particularly useful research tool for international organisations that need to measure opinion across several countries.
There are a number of ways that our electronic research packages can be used to communicate to your target audience.
Internet and intranet
- place your survey on a specifically designed website and direct a particular sample of people to complete it or place it on the web for everyone to complete;
- send an email to potential respondents containing a link to the website hosting the survey;
- obtain the views of browsers of your website on what people think of your website or about a topical issue relevant to your organisation;
- place the survey, or a link to it, in a restricted area of your website, so as to obtain the views of certain users only, e.g. people banking online, or purchasing goods online; and
- place a survey on your local web pages and obtain the views of all,
or particular groups of your staff.
The benefits of research on the internet include:
- no print and postage costs;
- instant data entry allows for fast turn around of results;
- mandatory answers to all or certain questions can lead to more reliable data;
- choice of completing either postal or electronic surveys means better response rates;
- research users of your website or purchasers of online goods and services; and
- place survey results on the web for people to view and to further promote your organisation.
